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Porsche Targa Florio 1973 poster

Sale price$29.00

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In 1973 the final world championship Tara Florio was run along Sicily's mountain roads, ensuring the winning Porsche 911 RSR a place in history. Created by wealthy enthusiast Vincenzo Florio, the Targa was the most prestigious motor race in the world in its early years, pre-dating the Formula One World Championship by close to 50 years.As Porsche’s first “advertising designer”, Stuttgart graphic designer Hans Lohrer played a pivotal role in the visual appearance of the Porsche brand and carefully guided the company’s message through his striking visual marketing. 

Porsche Targa Florio 1973 poster
Porsche Targa Florio 1973 poster Sale price$29.00

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